Our story began with disaster response and wildfire smoke

Our founder, Mike, spent years in the wildfire and flood restoration sector, as well as air quality consulting, witnessing firsthand how much polluted air can damage people’s wellbeing.

Throughout his experience, he discovered that none of the conventional air purifiers on the market could make a meaningful dent in air quality — in disaster situations or even everyday life conditions. The only thing that worked was commercial-grade air scrubbers.

But no one wanted to keep a loud, ugly industrial machine running in their home, which meant there was no permanent solution he could offer. After cleanup, people’s air quality would just start to decline again.

So he decided to make something that would solve this problem. It had to have all the power and effectiveness of an air scrubber, but it also had to be quiet and beautiful — something that people would actually use.

And that’s why he started Jaspr.